Behavioral Signals
- High Page Views: They visit many different pages in a single session.
- Diverse Navigation: They explore various categories, features, and blog posts.
- Interaction with Discovery Features: They use search, filters, and “related content” links.
- Medium Time on Page: They skim to find what interests them, then dive deeper.
Strategy
UI Recommendations
- Discovery Paths: Offer “You might also like” or “Related Articles” sections.
- Rich Navigation: Use mega-menus or visual categories to show the range of options.
- Search Visibility: Make the search bar prominent and easy to use.
- Content Variety: Mix text, images, and video to keep them engaged.
Campaign Recommendations
- Inspiration: Showcase possibilities and creative use cases.
- New Arrivals: Highlight the latest features or products.
- Storytelling: Use narratives that invite them to learn more.