Behavioral Signals
- Interaction with Non-Functional Elements: Clicking on logos, images, or white space.
- Easter Egg Discovery: Finding hidden features or interactions.
- Non-Linear Flow: Jumping around the site in an unpredictable pattern.
- Positive Engagement: High time on site despite lack of conversion focus.
Strategy
UI Recommendations
- Micro-interactions: Add subtle animations to buttons and hover states.
- Gamification: Use badges, points, or progress bars.
- Easter Eggs: Hide small surprises for them to find.
- Visual Richness: Use vibrant colors and dynamic layouts.
Campaign Recommendations
- Humor: Use wit and personality in your copy.
- Challenges: Invite them to participate in contests or quizzes.
- Interactive Content: Use polls, games, or interactive demos.