Behavioral Signals
- Slow Scroll Speed: They read content from top to bottom.
- High Time on Page: They spend significantly more time on informational pages.
- Detailed Form Filling: They rarely make validation errors and often fill optional fields.
- Interaction with Details: They expand accordions, view tooltips, and read terms of service.
Strategy
UI Recommendations
- Detailed Information: Provide comprehensive specs, FAQs, and documentation.
- Comparison Tools: Allow them to compare features and plans side-by-side.
- Transparent Pricing: Avoid hidden fees or ambiguous terms.
- Save Progress: Allow them to save their work and return later.
Campaign Recommendations
- Educational Content: Use whitepapers, case studies, and deep-dive guides.
- Trust Signals: Highlight certifications, security features, and guarantees.
- Logical Arguments: Focus on value, durability, and long-term benefits.