Behavioral Signals
- Erratic Navigation: They move back and forth between pages without progress.
- Repeated Visits: They return to the homepage or same category page multiple times.
- High Search Usage: They search for basic terms or navigation items.
- Rage Clicks: They may click repeatedly on non-interactive elements out of frustration.
Strategy
UI Recommendations
- Simplified Navigation: Reduce menu options and use clear labels.
- Proactive Support: Trigger a chat bot asking “Can I help you find something?”
- Breadcrumbs: Show them exactly where they are in the site structure.
- Prominent Search: Ensure search is visible and handles synonyms well.
Campaign Recommendations
- Guidance: Offer a “Getting Started” guide or a personalized recommendation quiz.
- Support Focus: Emphasize customer service and ease of setup.
- Re-engagement: Send helpful emails with direct links to popular resources.