Reactive

Responds to external stimuli.

Reactive users respond well to prompts and notifications. They may be passive until triggered by an external event. They are ideal targets for push marketing.

Behavioral Signals

• Notification Interaction: High click-through rate on push notifications and emails.
• Popup Engagement: They respond to exit-intent popups and modals.
• Banner Clicks: They interact with promotional banners and alerts.
• Feed Scrolling: They consume content passively until something catches their eye.

Strategy

UI Recommendations

• Smart Notifications: Use timely, relevant alerts to guide them.
• Activity Feeds: Show a stream of updates or relevant news.
• Prominent Alerts: Use badges and banners to highlight new items.
• Interactive Elements: Use tooltips and guided tours to prompt action.

Campaign Recommendations

• Push Marketing: Use SMS, push notifications, and email effectively.
• Event-Based Triggers: Send messages based on specific actions (or inaction).
• News & Updates: Keep them informed about what’s new.